I understand your small business dilemma. You only have so much budget for marketing each month. You can’t spend it all online. That’s true. And I wouldn’t suggest that most small businesses with a local presence spend their entire advertising budget online, but you should be spending some of it online. The question is, How… Read More »
Some marketing experts suggest generalists are better than specialists, and makes a convincing case. Has this ever happened to you? Take SEO (search engine optimization) and web design, for example. You hire an SEO specialist after you hired a web designer who you thought knew everything about web design. In your mind, you lumped in… Read More »
One essential element of my business that I find to be more important every day is networking. Whether you do your networking online or through the traditional route of meeting people in the real world, or both, I highly recommend that you add this low-cost marketing tactic to your arsenal of daily or weekly activity.… Read More »